I help you win new business. I'll improve your understanding of your prospect. You will be able to demonstrate passion for the brand, and be interesting.
I will help you with your strategy. You don't need to spend a fortune to know the cultural landscape, or to form a useful opinion about your consumers' lifestyles and attitudes. I will provide you with those insights.
I have spent years helping pitch teams and strategists power up their projects, and creatives find fact-based inspiration to enhance their briefs.
Small companies cannot afford an insights department, but can still gain a competitive advantage by using me for projects, especially when exploring a brand for the first time.
Large companies use me because many are turning their insight investments towards pure data - but lack the expertise to place that data into its cultural context.