Victor Houghton

Trends and Insights

I help you win new business. Your competitors are using Google too. I'll improve your understanding of your prospect. You will be able to demonstrate passion for the brand, and be interesting.

I will help you with your strategy. You don't need to spend a fortune to know the cultural landscape, or to form a useful opinion about your consumers' lifestyles and attitudes. I will provide you with those insights.

I have spent years helping pitch teams and strategists power up their projects, and creatives find fact-based inspiration to enhance their briefs.

Small companies cannot afford an insights department, but can still gain a competitive advantage by using me for projects, especially when exploring a brand for the first time.

Large companies use me because many are turning their insight investments towards pure data - but lack the expertise to place that data into its cultural context.